“But what about in five years?” Given that Netflix has shifted from disc-based rentals to streaming media leader, and how rapidly the online media landscape has changed since it began streaming in 2007, these aren’t idle concerns and hypotheticals. Please deactivate your ad blocker in order to see our subscription offer. Description. There was a problem. So how does Netflix pull it off with the more than 1,700 hours of 4K content in its library, including original programming? Kramer explained that new media technologies will often be concentrated by geographical area, as availability begins in the US and those familiar with the new tech gravitate toward major media markets like LA and New York. The setup we saw offers an excellent showcase of HDR functionality. Comparing the same scene without HDR made it abundantly clear how much more depth and vibrance the new standard can provide. Thank you for signing up to Tom's Guide. Audio engineer Scott Kramer explains the role of Dolby Atmos in Netflix's original content. In a night scene where a powerful magic wand was discovered, standard dynamic range was able to convey the general sense of a glowing object in a dark environment. The audio lab is set up as a 9.1.6 listening environment, with JBL 708 and 705 speakers around the room and in the ceiling. Scott joined Netflix in July 2017 following 15 years in sound post production. ... Christopher Nolan. “It’s all about making sure that when you view it at home, you’re seeing what the filmmaker intended,” Smith said. “With any new set of tools, there’s a little bit of an evolution,” Smith said. His career began with a strong technical foundation as a sound facility engineer and mix technician. Manager,Sound Technology,Netflix “For me, working with Jo and his team is the obvious choice. The small theater doubles as a mastering environment and features a full Dolby Atmos speaker array, along with a side-by-side cart equipped with two LG C7 OLED televisions — one set to display HDR content, and the other to display the same footage in standard dynamic range. In these scenes, HDR helped highlight glowing elements in the futuristic landscape such as neon signs, the tail lights of flying cars, and the bright city lights of a chaotic night scene. Netflix released Jurassic World: Camp Cretaceous last week, a new animated series set within the dino-filled franchise. During our visit, we got to see an example of how some of the audio is mastered for a Netflix show. Oftentimes, these animated shows have little impact on the franchises they exist in. Menu. Netflix also works with manufacturers of current TVs and audio products to make sure that they understand how these technologies will filter down to viewers in the home. “A lot more comes through than you think.”. The tour included extensive discussions of video and audio technologies, with Netflix’s technical experts on hand to answer questions about the tech that helps keep the streaming giant at the leading edge of an ever-changing media landscape. Best Streaming Services: How Netflix Compares, Dolby Atmos: What It Is, How It Works and Where to Get It, Our Favorite 4K (Ultra HD) TVs Available Now, Xbox Series X rechargeable battery is a huge step back, This iPhone 13 rumor made me upgrade to the iPhone 12, ROG Phone 4 leak teases a stunning new look for mobile gamers, Ravens vs Bills live stream: How to watch NFL playoffs game online now, Buccaneers vs Saints live stream: How to watch NFL playoffs game online. Each of these use cases has a version of the content designed to look and sound the best it can on whatever device is used. MORE: Best Streaming Services: How Netflix Compares. Please refresh the page and try again. 4K and HDR technology have spread out to consumers very quickly, Fusil noted: “In some ways, the tech has been adopted faster than maybe even the industry anticipated.” He pointed out how difficult it can be to find physical media that supports these new features, and how important it has been for Netflix to provide this content. Meyer Sound has introduced Ultra Reflex, a patent-pending solution for optimum reproduction of discrete screen channel audio on large-scale direct view (“emissive”) video displays. There was an issue with the mix, says Scott Kramer, Netflix’s manager of sound technology. “When we get together with manufacturers, we talk about where things are going in three to five years,” Smith said. Later, at Technicolor, Warner Brothers and Wildfire Post, he worked in creative capacities as a … Share this page: Related News. At Netflix’s offices at Sunset Bronson Studios, we had the chance to meet production managers and technicians who are involved in every step of the video creation process. The complete system for each screen channel comprises a high-frequency component reflecting off the screen that is coupled seamlessly with a direct radiating low-frequency component. Richard Smith, senior product manager at Netflix, talks HDR. “People working with these tools need time to get comfortable,” and Netflix works hard to ease that process and help content creators understand the capabilities that new technology affords them. MORE: Dolby Atmos: What It Is, How It Works and Where to Get It. And we also got to hear about how Netflix plans to stay relevant in today’s quickly evolving media world. “And the tools offered for Atmos really give us a chance to democratize the technology now, while it’s still new.” With newer Netflix original movies and shows utilizing the technology, he expects we’ll see Dolby Atmos used more often by creators in non-US markets. BERKELEY, CA — Meyer Sound has introduced Ultra Reflex, a patent-pending solution for optimum reproduction of discrete screen channel audio on large-scale direct view (“emissive”) video displays. This week, we sat down with Ozzie Sutherland (Specialist) and Scott Kramer (Manager) of the Creative Technologies and Infrastructure Sound Technology team at Netflix. See our picks. All it takes is an understanding of every technology used from end to end, from the cameras used to film, to the editing bay where it’s all put together, and on to mastering suite where a program is finalized and archived at the highest quality possible before heading out to viewers watching the show at home or on the go. This seminar certainly delivered its objectives to help clarify doubts Engineers had on OTT & Netflix quality standards,” concluded Leslie Lean, Director, ANSATA. View the profiles of professionals named "Scott Kramer" on LinkedIn. 4. “We’re trying to enable better storytelling.”. During our visit, we got to see an example of how some of the audio is mastered for a Netflix show. Visit our corporate site. Video streaming is tested on an array of displays, from high-end smart TVs to older PC monitors, and from tablets to smartphones. Chris Clark, Netflix production engineer and color science expert, shows how Netflix puts new cameras to the test. The complete system for each screen channel comprises a high frequency component reflecting off the screen that is coupled seamlessly with a direct radiating low frequency component. Two TVs showing Netflix's Bright illustrate what a difference HDR makes. © New York, While Netflix has yet to renew the show for season 2 officially, that seems all but certain at this point. Not long after Scott Kramer joined Netflix as Manager, Sound Technology | Creative Technologies & Infrastructure, they were reviewing ‘Stranger Things 2’ with the Duffer brothers in a living room environment as the brothers like to check how viewers would experience their work. The quality of what they produce is world class - both in terms of performance and recording quality. “A lot of it was mushy," he says. On this display, the wand actually appeared to glow, and its magical effects sizzled with more intensity. 3.5. “We trust our teams to do what they think is best for Netflix.” There’s a richness and depth to their foley that is hard to find. Scott Kramer began by stressing the company’s core values: freedom and responsibility. The company is always on the lookout for what what technology will come into homes, and how it might change the ways they deliver content. Synopsis. Tom's Guide is part of Future US Inc, an international media group and leading digital publisher.